Progression begins here

Strategy and motion, towards your vision

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Who we are

We are a collective of seasoned professionals

We work with startups & scaleups to elevate their product and their people

What we offer

(01)

Strategy

Deciding where to go, and how you'll know you're getting there.

  • Product Strategy Consultation
  • Organisational Audit
  • Business Performance Review
  • Metrics Tree Derivation
  • OKR Setting Workshop
(02)

Motion

The work that moves you there.

  • Product Development, Discovery · Design · Development
  • Team Development Courses
  • Operational Cadence

Our Work

Progression in action

  1. Three volunteers in blue Unilever vests standing behind Duitin waste-sorting bins labelled for food boxes, residue, and bottles and plastic

    Duitin

    For a cleaner Indonesia, through reliable waste management services and credible waste data.

    Step further →
  2. Two chefs in red uniforms at a wooden Teppanku catering stall under red paper lanterns, in a garden

    Patriosa Boga Group

    To become the most trusted and beloved in-home culinary experience.

    Step further →
  3. The Transisi team standing around a whiteboard of sticky notes in a bright workshop

    Transisi eV

    Transforming electric-vehicle infrastructure in Jakarta.

    Step further →
  4. The map of Indonesia's regional archetypes at indonesiaregionalarchetypes.com, with its cities pinned

    Nation Insights

    Indonesia Regional Archetypes

    An interactive way into a country's cultural insights.

    Step further →

  5. Make your progression

    Book a discovery call

Questions

The rest, on a call.

How does an engagement start?

With a discovery call. We hear where you are and where you want to be, then propose a way in.

What's the difference between Strategy and Motion?

Strategy decides where to go and how you'll know you're getting there. Motion is the work that moves you: building the product, growing the team, setting the rhythm.

How do you charge for Product Development?

You commit to a quota of story points rather than a fixed scope. A story point is the estimated effort we propose for each of your requirements or features. Discovery and design are included within said story point. This way, you can change priorities mid-engagement without renegotiating.

How does the development run?

In four-week cycles, one for every 20 story points, with a shared roadmap and weekly check-ins.

How do you charge for everything else?

We charge an hourly rate for every other service. For instance, a strategy consultation or a weekly cadence incurs about an hour, whereas a course for team development might incur around 8 hours of work (1 module, 4 courses, 2 hours per course).

Book a discovery call